Gerður Lind Magnúsdóttir

Creative Portfolio

’’Gem’’

A creative soul, born and raised in Iceland, who decided to embark on a thrilling educational journey to Houston, Texas. While pursuing a degree, I couldn't resist the lure of art school, adding a dash of creativity to my academic pursuits.

My life is coloured by a passion for travel, cherishing time with family, and a deep connection with the great outdoors.

About me

I'm Gem

In my work, I blend creativity and data, creating engaging content that evolves with real impact. Great strategies mix innovation and solid data. Beyond my core skills, I've explored graphic design, ads, video editing, rewards, and copywriting. What drives me is a passion for marketing and innovation.

Technical

Skills

Work

Experiences

Product Marketing Manager

Marketing Manager

Harley Academy/The Academy Clinic | London, England, UK

May to October 2023

Avery | Maidenhead, UK

September 2022 to May 2023

Leveraging data insights, I orchestrated data-driven social media campaigns for substantial growth, creating engaging promotional materials and captivating graphics that enhanced brand visibility and engagement metrics.

I crafted marketing materials for a loyalty program launch and created targeted graphics for stakeholder ads, effectively merging creativity with strategy.

creative

portfolio

my

A collection of my favorite works.

Avery

rewards 2023

I actively participated in every aspect of the project, particularly taking a lead role in crafting compelling advertisements. This included copywriting, coordinating with external agencies for setup, and spearheading the planning and execution of photoshoots, all contributing to the project's success.

Graphic and web design

Blank Labels

I managed brand photoshoots, merging creativity with research. Market analysis informed visuals, ensuring alignment with audience and trends. Thorough monitoring and reporting refined my data-driven marketing skills.

research and reports

SkinCare

I held a pivotal role in content creation for a skincare brand. This encompassed composing compelling emails, advertisements, and blog posts, while concurrently overseeing our social media campaigns. My focus was on the copywriting.

copywriting

Client

testimonials

I've worked with Gem, and her paid advertising and copywriting skills are truly exceptional. She crafted compelling campaigns and content that resonated with our audience, delivering impressive results. Her expertise significantly boosted our engagement and revenue. Gem is an invaluable asset to any team, a master of crafting compelling narratives. I highly recommend her for your marketing needs!

Holly

Senior Paid Media Manager

thank you